Localizing a New Year's poster of a popular game I
- Melanie Yang
- Dec 3, 2021
- 2 min read
Updated: May 24, 2022
Tale of Immortal is a very popular video game created by a Chinese independent video game studio. It is an open-world sandbox based on Chinese mythology and cultivation, in which the designs are very hard to localize to English. I am very interested in localizing it because I am a big fan of this game, and this game has not been fully localized yet while many non-Chinese speakers were asking for an English version. I’d like to take its New Year poster as a “preflight” and may use it as a “show time” material if I submit a volunteer application to the game studio in the future!
The first challenge will be the font. Since the poster contains ancient style Chinese fonts with very special brush and texture, it will be hard for me to find any English font that is suitable for the particular style. I may try to find one, or create one if I cannot.
There are (at least) three other challenges in this poster. I made a picture to make the explanation easier.

There is a complicated texture in the red portion of the background image at the top left corner of the poster. I may try to create the lines by re-drawing them when I do re-create.
There is a thin golden path in the middle of the whole poster. I may need to find a suitable brush in order to reach a similar effect.
The Chinese characters here flow vertically, which is unusual in English. I may re-create the frame and the textbox, and convert them to a horizontal layout.
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Disclaimer
This is just for a concept. The project can not be interpreted to be an indicator of any relation to any company, brand, or game studio.
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